Who was the client?
APT Commercial Chemicals, an esteemed manufacturer and supplier of industrial and commercial cleaning products based in South Wales, primarily engaged in B2B sales.
The brief
APT Commercial Chemicals sought to revitalise their digital strategy to increase online visibility, customer engagement, and sales revenues. The project scope included a complete website overhaul, moving from their antiquated site to a new WordPress website, implementation of SEO strategies, and the development of new sales and marketing strategies to capture and convert more leads.
Execution
- Website and E-commerce Enhancement: Designed and developed a new WordPress website with integrated WooCommerce to streamline the sales process. Utilised cutting-edge plugins to improve user experience and facilitate easier navigation and transaction capabilities.
- SEO and Content Revitalisation: Completely rewrote the website content, including main pages, product descriptions, and articles, aligning with SEO best practices based on RankMath and SEMrush guidelines. This led to significant improvements in organic search rankings and online visibility.
- Outbound Sales and Marketing Strategy: Crafted personalised outbound sales emails that effectively captured the interest of potential clients, boosting conversion rates. Implemented comprehensive email marketing campaigns targeted at industry distributors to forge new partnerships and facilitated follow-up communications to strengthen these relationships.
- Subscription-Based Ordering: Initiated subscription-based ordering for the first time, enhancing customer retention and enabling the company to forecast revenue with greater accuracy. This strategy attracted consistent monthly business from new clients and facilitated repeat orders.
- Customer Journey Optimisation: Mapped and optimised the entire customer journey from initial inquiry to order fulfillment, ensuring a seamless and satisfying customer experience.
- New Business Development: Developed and executed a new business development strategy that consistently acquired new clients and converted them into repeat customers.
- SEO Enhancement and Keyword Strategy: Employed advanced SEO strategies and conducted detailed keyword research using SEMrush to improve e-commerce site rankings, ensuring that the main pages reached the first page of Google search results.
- Sales Collateral Creation: Produced comprehensive brochures for various product categories, supporting both online distribution and physical sales presentations. These brochures served as effective sales aids for the team and enhanced client understanding of the product offerings.
What was the outcome?
- Doubled Revenue: Achieved a 100% increase in website revenue year-over-year, demonstrating the effectiveness of the new digital and sales strategies.
- Enhanced Online Presence: Elevated the company’s online presence, resulting in top Google rankings and increased web traffic.
- Expanded Sales Channels: Established robust distributor relationships, which expanded sales channels and reinforced the company’s market position.
- Predictable Revenue Streams: The introduction of subscription services transformed the company’s revenue model, providing stability and predictability in financial planning.